Marketing to Millennials: The Age of Virality

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“If you didn’t post it, did it even happen?” -Every Millennial Ever.

You guessed it. Today we’re talking: Social. Media. The necessary evil that’s taken over the WORRLD! *Cue creepy villainous laugh* But seriously, it’s no secret that social media can be one of the most effective tools used to promote your business in today’s virtual climate.

From antique boutique to small Mom-and-Pop shop, you’re just one–or two– clicks away from stepping into the new age and garnering the visibility and traffic your business deserves. This week, we’re taking a beginner’s approach to the “How To: Social Media” saga that we hope can help you, and your business, jumpstart social entrepreneurship!

First Rule of thumb: Get active, and stay active.

Sure, having Instagram, Facebook, Twitter, and Linkedin goes without saying–and if you don’t already, then we’ll talk after class– but what good is a graveyard filled with ghost followers? We say that to say, consistency and interaction are key. Have you heard about about peak engagement hours? According to SproutSocial’s “Best times to post on social media” see article here, who’ve integrated data science to pool their research, posting more frequently during these times can allow your audience to engage more with your content.

So maybe you can’t post every hour, or even every day– hey, we get it, you’re a busy bee! At the very least, try posting on days and times with the highest engagements; and while you’re in the habit of posting, make sure to like and comment on the posts of your audience as well! Interaction is a crucial component in driving traffic and visibility to your platforms–so ENGAGE, ENGAGE, ENGAGE! And always remember, “as you sow, so shall you reap”. In other words, what goes around will come back around.

Quality Content = Quality Conversion

Two words for you: GET. CREATIVE. Whatever that means to you. However, if creative content looks like your 3-year old’s rendition of a tree drawing on the fridge, then by all means, step away from the computer. Not that we don’t absolutely adore blurry branches, but we’re running a business here.

You’re a smartphone away from the photos and content deemed “instagram worthy”. Best of all, you don’t need an art degree or some fancy $5,000 camera (although that never hurts, lol) to capture the essence and beauty of your brand. With amazing platforms like Canva, Wix, and Squarespace, (we’re talking super user-friendly) you can customize great, quality ads; sites; announcements; coupons; and so much more. I know what you’re thinking, “how much money will this cost me?” Let’s do some math:

You’re a smartphone away from the photos and content deemed “instagram worthy”. Best of all, you don’t need an art degree or some fancy $5,000 camera (although that never hurts, lol) to capture the essence and beauty of your brand. With amazing platforms like Canva, Wix, and Squarespace, (we’re talking super user-friendly) you can customize great, quality ads; sites; announcements; coupons; and so much more. I know what you’re thinking, “how much money will this cost me?” Let’s do some math:

It doesn’t stop there. We pride ourselves in having yoga proof leases. Ha-ha, get it? Cause our leases are flexib—never mind that, promise it won’t happen again. We offer month-to-month in addition to a minimum one-year lease. Best of all, there are NO CANCELLATION FEES. We know that with any relationship, communication is certainly key. All we need is written notice of at least 90 days and you’re free to go, NO strings attached. Of course, we’d prefer you stay, so it’s imperative to us that we give you options.

  • Smartphone camera use (assuming you own one) = free
  • Canva for user-friendly content templates = free
  • Wix for sleek site options = free
  • Some of your time + some of your energyTOTAL SOCIAL MEDIA DOMINATION

If your business is in serious need of some virtual TLC, try applying some of these tips. It might not be a walk in the park, but scaling your business on the digital front will definitely be worth-while. Just to recap: Consistent, Creative, Quality content can give the social boost your business needs.

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3 comments

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  • I know, spammy right? But I had to get your attention somehow. You’re in the crowded online space so you know how it is.

    So now I’m TOTALLY going to sell you.

    No, seriously it takes more and more to grab attention and keep attention. More content, more creativity, more engagement…….which all equates to….
    MORE RESOURCES ie Money and Time.

    Furthermore, once you accomplish the task of getting attention and actually creating a sale, your job isn’t over, right? As business owners we know that the holy grail of business is……

    REFERRALS! REFERRALS! REFERRALS! REFERRALS!

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    It’s just like hiring another marketing team that focuses solely on getting referrals through specific, efficient and effective campaigns designed to go….you guessed it….VIRAL.
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